Alba is passionate about people, nature and outdoor sports. After 10 years working in the environmental movement, across business and non-profit sector, she now researches how social media can foster environmental action through the BIG-5 Project at ICTA-UAB and the Barcelona Supercomputing Center. Beyond academia, she is involved with Protect Our Winters, an NGO advocating for climate action and Sportainable, a think tank advancing sustainability in sports.