Wythaker Abreu

Curitiba

Wythaker Fernando dos Santos Abreu Junior is a Brazilian professional with a solid track record in leading projects, commercial operations, and strategic development across various economic sectors. His career spans construction, higher education, consumer goods, and industry, standing out for his ability to integrate business vision, people management, and socio-environmental responsibility. With over 20 years of professional experience, he has led cross-functional teams and managed large-scale projects, overseeing budgets exceeding 12 million dollars and delivering over 21,000 square meters of residential and commercial developments. His work ranges from market expansion strategies to the execution of trade marketing campaigns and customer loyalty programs, always focused on sustainable growth and maximizing financial results. In the construction industry, he led the implementation of the Brazilian Program for Quality and Productivity in Habitat (PBQP-H), enabling the transition from private financing models to bank-guaranteed credit lines with institutions such as Caixa Econômica Federal. He also developed customer service and after-sales methodologies that reduced complaints by 15%, strengthening the company’s reputation in the market. His experience includes work as a postgraduate professor, where he created methodologies connecting logistics and trade marketing, achieving approval rates above 85% and earning academic recognition. In the consumer goods sector, Wythaker managed sales and trade marketing teams at companies such as Souza Cruz (British American Tobacco Group) and Davene Cosméticos. In these roles, he was responsible for product launch strategies, channel optimization, and anti-smuggling actions, increasing market share and strengthening the brands under his leadership. Holding a degree in Marketing with a specialization in Strategic Planning, Wythaker combines technical expertise, strategic vision, and analytical capacity. He is a specialist in the design and financial feasibility analysis of projects that integrate business and environmental solutions, helping cities, territories, and communities create value through sustainable and balanced development. Wythaker is recognized for his ability to engage with diverse audiences and turn challenges into opportunities, always seeking to deliver shared value for companies, partners, and society.